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25 Years of Movement Ep. 2 | Australian Open | Kia

Brand-Focused	Event-Focused	Technical/Action
25-Year Milestone	Grand Slam Heritage	Kia EV Fleet
Kia Global	AO 2026	Electrified Movement
Brand Evolution	Melbourne Park	Precision Performance
Movement Since 2002	Championship Spirit	Future of Transit
Automotive Leader	Tennis Legends	Driven by Inspiration

Move Different | Australian Open | Kia

Kia’s "Move Different" campaign for the 2026 Australian Open (AO26) marks a significant shift in how the brand approaches its long-standing partnership with the tournament. As the Major Partner, Kia has evolved from just providing a "shuttle service" to becoming a core part of the event's sustainable infrastructure.

Here is how Kia is "moving different" at Melbourne Park this year:

1. The EV9 and EV3 Showcase

The 2026 fleet is almost entirely electrified. The standout is the Kia EV9, which serves as the primary transport for high-profile players like Rafael Nadal and Iga Świątek.

• The "Move Different" Tech: For AO26, Kia has integrated Vehicle-to-Load (V2L) technology from the EV9 to power various fan activation zones and charging stations around the Grand Slam Oval, demonstrating that the cars are actually mobile power grids.

2. The "Kia Clubhouse" 2.0

Located near the Kia Arena, the activation site has been redesigned for 2026 with a focus on "Movement that Inspires."

• Interactive Biometrics: Fans can participate in an experience where their movements (mimicking tennis strokes) are captured by AI and converted into unique digital art pieces—a literal interpretation of the "Move Different" slogan.

• The EV3 Launch: This year’s tournament serves as the Australian debut for the Kia EV3, the brand's compact electric SUV, positioned to make EV ownership more accessible in the Australian market.

3. Sustainability & The "Ocean Loop"

As part of the campaign, Kia has highlighted its "Ocean Cleanup" partnership.

• Recycled Interiors: Many of the AO26 fleet vehicles feature interiors made from recycled plastics retrieved from the ocean.

• Collaborative Labelling: You’ll notice specific QR codes on the fleet vehicles that allow passengers to see exactly which parts of the car’s interior were sourced from ocean waste.

4. The Kia Arena

Now in its fifth year of naming rights, the Kia Arena remains the "People's Court." For 2026, it features enhanced LED lighting and acoustics designed to amplify the crowd's energy, aligning with the campaign's focus on the emotional impact of movement.

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Quick Specs: The AO26 Official Fleet

Model	Role	Feature
EV9	VIP & Player Transport	3-row luxury, V2L Power
EV6 GT	Performance Fleet	High-speed transit
EV3	On-site Display	Australian Debut
Carnival HEV	Staff & Media Transport	Hybrid efficiency

Blogger Labels

• Kia Australian Open 2026,

• Move Different Campaign,

• Kia EV9 V2L Tech,

• AO26 Sustainable Fleet,

• Melbourne Park Activations,

Would you like me to look up the current schedule for the "Kia Arena" to see which top-seeded players are slated to play there tomorrow?